Flipkart UPI’s Rs 1 Auto Ride During Peak Hour In Bengaluru Goes Viral; Internet Says ‘Start In Every City’
Walmart acquired desi e-commerce giant Flipkart pulled off a viral campaign in namma Bengaluru ahead of the Big Billion Day sale offering Re 1 auto ride for commuters. The locals didn’t miss the opportunity as Flipkart UPI offered Re 1 ride during peak hours in the Indian silicon valley to create excitement around its Big Billion Day sale. Per the company campaign note, the Re 1 auto ride flipped the narrative that one can hardly get anything for such an insubstantial price. The company partnered with OML (Only Much Louder) for the innovative campaign which commenced on September 20, 2024 and kicked off on September 26. The core of the campaign was to simplify digital payment while also alleviating the hassle of customers looking for autos at rush hours. The autos designated in the campaign were installed with Flipkart’s UPI as riders were offered Rs 11 cashback on all UPI transactions. Per media reports commuters made a beeline to avail of the Re 1 auto ride.
#ECommerce giant #Flipkart announced ₹1 rupee auto rides in #Bengaluru, ahead of their Big Billion Day sale. To promote their #UPI payment mode, Flipkart has joined with the local auto drivers and launched the campaign in tech capital.
More details here: pic.twitter.com/lHIVMVYTIS— Hindustan Times (@htTweets) October 2, 2024
Ahead of its #BigBillionDaysSale, #Flipkart launched a #Bengaluru campaign offering auto-rickshaw rides for just Re 1 during peak traffic hours. 🚖💸
The promo quickly went viral, with netizens joking it’s “harder than getting a reply from a crush.” 😅
Read here🔗… pic.twitter.com/rAOxfPdk7D— Mint (@livemint) October 1, 2024
Meanwhile the internet reacted to the campaign with memes and reactions (some probably paid). Some users demanded that the campaign be launched across other cities in India as well.
On Big Big Billion Days, Flipkart UPI is giving auto rides in Bengaluru only at ₹ 1 fare. #RideWithFlipkartUPI
Meanwhile Bengaluru people: pic.twitter.com/nnuRuHU2sk— Sagar (@sagarcasm) September 20, 2024
Can’t believe Bengaluru people got ₹1 auto rides due to Flipkart UPI, when I was there I got more rejections from Autowalas than girls on Hinge. 😤😤
Watch how Flipkart UPI changed the game!#RideWithFlipkartUPI#TheBigBillionDayshttps://t.co/3VeSWJFSj8— Amit Parab (@BrandAmit_) September 27, 2024
Why only in Bangalore? Kindly start this every city. Ek Rupee me Auto Ride. Fantastic idea.@Flipkart@flipkartsupport#RideWithFlipkartUPI pic.twitter.com/YbAcvHadlI— ALOK MOHAN KALRA (@AlokMohankalra) September 20, 2024
See Also: Flipkart Finds Itself In Hot Water After Labeling Husbands ‘Aalsi’ In Viral Video; Apologizes After Backlash
See Also: More Bengaluru Scoop On Mashable India Here
