Microsoft is significantly shifting its Xbox strategy, moving away from console exclusives in a bid to reach gamers across all platforms, Windows Central reports. The company’s “Project Latitude” initiative will make previously Xbox-exclusive titles available on PlayStation and other platforms, with even flagship franchises like Halo no longer guaranteed exclusivity.
This strategic pivot comes as Microsoft faces both opportunities and challenges in the gaming industry. While Xbox is seeing record users, according to company statements, the broader gaming market faces stagnant growth and rising development costs. Microsoft CEO Satya Nadella frames this as “redefining what it means to be an Xbox fan,” emphasizing accessibility across devices rather than hardware loyalty.
